Creating new brands from the ground up
We approach every new brand project as bespoke. The business and market context is different for every client project and we tailor each one to reflect this. Our branding capability ensures that your brand is built on rock solid foundations which allows the marketing campaign activity that follows to be more effective.
Areas of focus
- Company brands
- Product brands
- Brand naming
Three stage brand creation
Every new brand project has a three stage process. It starts with Discovery to fully understand both your business needs + goals as well as the marketplace context; we then develop concept routes to fit the strategic thinking; and finally having agreed the route we finalise the brand identity and style.
Creating a new brand for Social Impact Finance House, Clota Varde.
Specialists in Product Branding
Our brand creation work goes much deeper than just working on company brands. We have built a specialist knowledge in creating product brands across multiple sectors. Make contact to discuss your project.
Brand naming: where science meets art
Brand naming can be a tortuous process. We know clients who spent 6 months trying to find the right name and still not succeeding. So often you come up with the perfect name only to find that it is already taken. We have proven processes, years of experience and a track record of successfully finding the right name for our clients.