Social Impact Finance House
Clota Varde is an innovative new venture that specialises in mobilising investment into companies and projects that demonstrate a highly positive environmental or social impact. The Clota Varde Name has a distinctive origin story. ‘Clota’ references the Goddess of the River Clyde in Glasgow; and “Vȁrde’ is Swedish for adding or creating value. These words have strong significance to two of the Business Founders: Scottish-born entrepreneur Fraser Hamilton and Swedish City-based financial services specialist Alexandra Martinez.
What did we do?
We implemented our highly effective brand creation process in three stages: building the baseline understanding of the client needs and market context; establishing the brand strategy and developing three alternative concept routes to allow discussion of the best fit for the business; and then taking the chosen route through to the finished brand identity design.
Having created the new brand for Clota Varde we produced a comprehensive Brand Manual covering the brand story, vision, core brand values, purpose & character, positioning, plus detailed identity elements (including logo usage , colour specifications, brand style , tone of voice and language.)
The brand was applied to business card, letterhead and LinkedIn page designs.