What did we do?
We started the process with a Discovery phase to capture the full picture of what matters most to them and what their future goals are for the business. It was clear that they had big ambitions to both stay independent and to achieve strong growth, in part through acquisition.
We created a contemporary and distinctive brand strategy & identity to fit their thinking. The playful use of the speech mark and full stop within the RC lettering, gives the branding an approachable and open feel that captures the style of the business.
Although they decided to use a web agency initially, Ridgefield subsequently came back to Luna to apply the brand positioning and creative to a new branded Wordpress website.