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RN Electronics

Specialists in Advanced Technology Testing

RN Electronics are specialists in Advanced Technology (including getting 5G Ready) with their UKAS accredited EMC and Radio testing facility. They provide certification, verification, UKCA and CE marking for electronics products. RN stay at the forefront of technology and are prepared for the next generation of electronic applications. They test a diverse range of applications from medical and military to aerospace, meeting standards a

https://www.rnelectronics.com

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Tech

Brief

We were initially approached by RN to consider how they could change perceptions being seen as a small, local UK company.They had some corporate clients and wanted to increase this part of their business. Luna have worked with them over a period of years on both a project and retained basis. Our role has been strategy focused brand building.

What did we do?

At the outset we conducted a Brand Audit and created a long term brand strategy. This addressed the need to appeal to larger, corporate clients by changing both their visual styling and brand story + key messaging. With the strategic foundations in place we have developed key brand marketing assets to reinforce the strategy, including: logo design, digital brochure, key services product branding; trade adverts, exhibition stands and we have supported them in building their company brand.

Brand audit

Strategy

Visual Identity

Logo Design

Brochure

Deliverables achieved

During this time the credibility and relevance of the RN brand has increased dramatically. They have secured a number of larger clients and now play a role in the 5G and advanced technology marketplace. Our work is ongoing as brand building has to be be consistently applied over time.

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