The Solid Bar Company
Organic Toiletry Products
Having returned from the United States The Solid Bar Company founders, Rebecca & Nick, wanted to rebrand the business to give it a more British feel. As a consumer brand it needed to be positioned carefully to appeal on the shelf, as well as establishing its organic credentials. Their strapline of 'Planet Friendly Luxury' perfectly captures the eco dimension with a premium positioning.
What did we do?
The first challenge was to design a brand logo for a very long brand name! As you can see, we made the words 'Solid Bar' the focal point of the design to help break up the wording and make it more visually appealing. Then we added the brand symbol which represents the chemistry of the product. The focus was to make it contemporary, active and dynamic.
Having created the new brand logo and colour palette we then worked on the pack design. Initially, to design the round labels to go onto the tins and then the printed packs to integrate the primary brand colour, a warm teal, as the main packaging colour.