Rebranding should only be done with a clear business objective
Areas of focus
- Full scale rebrand
- Market repositioning
- Relaunch strategy
Strategy-led rebrand projects
Here are some of the fundamentals of rebranding that need to be properly addressed. As with all Luna rebrand work creative execution comes at the end of the process, it does not lead.
• establish your business goals • focus on what matters to your audience • define a compelling proposition • tell an engaging story • position distinctively in your market • design a visual style that fits
Strategy, creative & implementation
Repositioning: focused on the marketplace
Rebranding needs a business purpose, which can range from establishing a new direction to appeal to new sectors; bringing your brand in alignment with where your business is today; to overcome negative perceptions; or to support business growth ambitions.
We work with you to understand your business goals and what matters most, then we bring our brand experience and expertise to ensure your new branding is a perfect fit.
We love nothing more than to talk brand and help you to make a difference.