Branding services for company acquisitions

ACQUISITION BRANDING SERVICES

Brand revitalisation strategies in advance, during and post-acquisition phases to ensure the best possible return on investment

Luna provide acquisition branding services

Strategic branding for B2B acquisitions

A central element in every business acquisition is the need do the thinking, have clarity of direction and ensure that your branding strategy is clearly defined.

The key word in this equation is strategic. Brand is not always front and central in the process when acquiring other companies as part of expansion plans, but it absolutely should be prioritised. This is one of our core strengths at Luna, the ability to stand back from all the other issues involved in the acquisition process, take the emotion out of the decision making, evaluate objectively what brand solution will fit best and manage the implementation through to the relaunch into market.
ARTICLE: Alternative branding strategies
Company acquisitions

  • Brand Audit, Research & Discovery

    Brand Audit, Research & Discovery

    As brand strategists creative follows rather than leads. A thorough process of discovery, mapping and strategic thinking ensure the best outcomes for our brand projects. We add value best when there is Complexity, Challenge and Ambition.

  • Brand Audit, Research & Discovery

    Brand Audit, Research & Discovery

    As brand strategists creative follows rather than leads. A thorough process of discovery, mapping and strategic thinking ensure the best outcomes for our brand projects. We add value best when there is Complexity, Challenge and Ambition.

  • Brand Audit, Research & Discovery

    Brand Audit, Research & Discovery

    As brand strategists creative follows rather than leads. A thorough process of discovery, mapping and strategic thinking ensure the best outcomes for our brand projects. We add value best when there is Complexity, Challenge and Ambition.

  • Brand Audit, Research & Discovery

    Brand Audit, Research & Discovery

    As brand strategists creative follows rather than leads. A thorough process of discovery, mapping and strategic thinking ensure the best outcomes for our brand projects. We add value best when there is Complexity, Challenge and Ambition.

  • Brand Audit, Research & Discovery

    Brand Audit, Research & Discovery

    As brand strategists creative follows rather than leads. A thorough process of discovery, mapping and strategic thinking ensure the best outcomes for our brand projects. We add value best when there is Complexity, Challenge and Ambition.

    Strategic branding offer

    Brand strategy during the acquisition process is essential to a successful outcome

    Corporate branding for acquisitions

    Single, focused role in creating brand value during the acquisition process

    We have a single role to play in strategic branding for acquisitions. By not working on financial, HR, IT and the many other business and operational issues that are important in every company acquisition, we have the enormous benefit of a clear focus.  In order to ensure that there is an acquisition brand transformation and not just a bland integration requires a depth of expertise, knowledge and methodology.

    Brand value is integral to company value. It follows that if you can research, strategise and develop a coherent and relevant brand strategy and plan that perfectly fits your acquisition activity, you are well on the road to making the structural change in the your company a widely acknowledged success.

    WORKING ON AN ACQUISITION?

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    Agency expertise in brand relaunch after an acquisition

    To ensure that the whole of the branding process is completed as part of a corporate acquisition we work right through to the brand relaunch stage. Central to making this a success is to create a tailored brand positioning for the newly merged entities. Reinforced by a detailed Brand RoadMap and Project Plan + Management. Working alongside your integrations and marketing teams, plus other specialist agencies to bring added value to the equation.

    Brand Masterplan

    Mergers & Acquisitions - Home

    We approach every new brand project as bespoke. The business and market context is different for every client project and we tailor each one to reflect this. Our branding capability ensures that your brand is built on rock solid foundations which allows the marketing campaign activity that follows to be more effective.

    01

    Audit + Assess Current Status

    Brand Masterplan

    We elevate brands to make them more coherent, focused and relevant, working with medium to large companies and corporates.

    02

    Strategic vision for the future

    Brand Masterplan

    We elevate brands to make them more coherent, focused and relevant, working with medium to large companies and corporates.

    03

    Design Brand Masterplan

    Brand Masterplan

    We elevate brands to make them more coherent, focused and relevant, working with medium to large companies and corporates.