MERGER & ACQUISITION BRANDING
Brand is an integral element in every merger or acquisition, we are expert in this area on a global scale
M&A branding specialists
We have considerable experience operating alongside clients to guide them through the branding essentials of M&A in the UK and globally across key international markets, including the USA, Australia, Middle East, Far East and Europe.
Our capability spans both before and after the M&A activity happens. Preparing and maximising your business asset - from a brand perspective - ready for purchase; and working on the brand strategy and project management post-acquisition to maximise the investment.
For many clients there is clarity over wanting to integrate and rebrand the acquired company into their brand. Here we work to ensure a seamless transition both inside and outside the company. In other cases, we assess the brand strategy options to advise the best route for the new organisational structure from integrating into a single brand, or managing the portfolio within a group structure, to creating a new brand platform that combines the brand equity.
LET'S DISCUSS HOW M&A BRANDING CAN HELP YOU?
Strategic M&A branding needs both experience and expertise
Brand Roadmap + Project Management
An important component in M&A branding is the creation of a detailed Brand Roadmap. If the process is to be seamless, both inside the business and outside with clients and the wider marketplace, it is vital to plan the detail carefully.
Following on from the Brand Roadmap, we are expert in project managing the implementation across brand strategy, website changes, Marcomms planning and creative design input, where needed. We work alongside our client’s marketing team and established agencies, providing specialist input.
Brand development in acquisitions
If you want more details on supporting your acquisition with brand specialists:
Branding strategy for mergers
To find out more about how we can help you with your merger as brand experts:
M&A Case Study: Jensen Hughes
Luna work closely with the Jensen Hughes corporate marketing and acquisition integration teams in the United States, as well as individual local country teams when they are to be rebranded as Jensen Hughes. To date this includes: UK + Ireland, Belgium, Australia, West Coast United States and South Korea.
NEED BRAND EXPERTS TO HELP WITH YOUR M&A PROJECT?
Where brand fits in the M&A Process
Branding plays a proactive role during a number of key phases during Mergers & Acquisitions, including:
- Pre-acquisition preparing your company brand for sale, optimising your asset
- Managing the brand comms during the M&A activity
- Rebranding and seamless integration of acquired companies into the corporate brand
Both internal + external matter equally
It is essential to take the team with you when making changes to your brand strategy during and following M&A activity. It is a time of uncertainty and stress, so you want the internal team to feel consulted and for communicatons to be clear and to make sense.
Externally, you want no disruption to client relationships and to promote the changes to the marketplace as a natural and positive development in your business growth plans.
Luna are highly experienced in planning and project managing both dimensions.
M&A PROJECT PLANNED?
