We Elevate Brands


We elevate and crystallise your brand’s full potential

About Us

By following proven brand methodologies, depth of strategic capability and emphasis on meeting business goals, we make your brand more coherent, focused and relevant.

We are strategy-led in approach, built on a depth of discovery, research and understanding as branding consultants and strategists. Unlike typical consultants however our work does not stop at the findings and recommendations stage. We have the full capability to both design and implement the brand strategy, providing the creative edge and impact.



B2B Sector Focus

Working with medium-sized companies through to major corporates, our brand projects are here in the UK and supporting global companies across international markets. The majority of Luna's work is with B2B companies, particularly Technology, Built Environment and Professional Services sectors. What characterises all our clients is the value they place on solid, long term strategic brand foundations onto which they can build successful marketing campaigns and enhance their competitive positioning.
About Us




How We Can Add Value To Your Brand

Consultative Branding
Mergers & Acquisitions
Rebranding Projects
Brand Development

Discovery feeds strategy

Brand Consultants

Brand Consultancy

Whether you need a detailed audit and assessment of your brand status, want to revisit your purpose or need to research your competitive brand positioning, we have the consultancy skills to support you.

We believe your brand performance is enhanced if the foundations are carefully built.

  • Brand audit + analysis
  • Brand mapping
  • Brand research
  • Market + competitor review
  • Strategic branding
  • Fit with business strategy
  • Vision + purpose
  • Brand modelling
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Maximising brand in the M&A process

Mergers & Acquisitions Branding Specialists


The branding needs when mergers or acquisitions take place is different for each individual situation. We are expert in this area and stand independent and objective. This type of change needs a clear strategy, a detailed plan and strong project management. 

Brand sits alongside operational, IT and other business critical issues in the M&A journey. We find the best fit for your company.

  • Brand Roadmap + Planning
  • Project management
  • Staff surveys
  • Management interviews
  • Market context research
  • Brand naming, if needed
  • Brand architecture design
  • Strategic branding
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Rebranding managed from
kick off to relaunch

Rebranding Experts


At Luna all of our rebranding projects are strategy-led, creative execution comes at the end of the process. We utilise a proven methodology to gain detailed understanding, specify the strategy for the chosen route and design the brand creative and implementation. Always in that order.

Your rebrand must have a clear business rationale, don't do it simply as a creative refresh.

  • Brand research + discovery
  • Concept ideas to chosen route
  • Brand naming, if required
  • Strategic definition
  • Identity design
  • Detailed brand manual
  • Relaunch planning
  • Market implementation
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Brand development + building

Long term branding


Too often B2B brands over rely on digital  campaign marketing to develop business. We believe that long term brand development is essential in the mix to avoid mixed messaging and potential market confusion.

Strong B2B brands have a long term strategy underpinning all marketing activity

  • Brand MasterPlan
  • Brand building
  • LT brand development
  • Positioning strategy + repositioning
  • Product branding
  • Market entry strategy
  • Strategic branding
  • Brand Structure
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