STRATEGIC + CONSULTATIVE BRANDING

We elevate and crystallise your brand’s full potential

By following proven brand methodologies, depth of strategic capability and emphasis on meeting business goals, we make your brand more coherent, focused and relevant.

We are strategy-led in approach, built on a depth of discovery, research and understanding as branding consultants and strategists. Unlike typical consultants however our work does not stop at the findings and recommendations stage. We have the full capability to both design and implement the brand strategy, providing the creative edge and impact.

Strategic branding to integrate
global acquisitions

Jensen Hughes

UK product
branding project

Metis | Xpedition

Brand development for
international business

SKR Lighting

Case Studies

Case Studies Page

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B2B Sector Focus

Working with medium-sized companies through to major corporates, our brand projects are here in the UK and supporting global companies across international markets. The majority of Luna's work is with B2B companies, particularly Technology, Built Environment and Professional Services sectors. What characterises all our clients is the value they place on solid, long term strategic brand foundations onto which they can build successful marketing campaigns and enhance their competitive positioning.

About Us

TECHNOLOGY

BUILT ENVIRONMENT

PROFESSIONAL SERVICES

How We Can Add Value To Your Brand

Discovery feeds strategy

Brand Consultants

Whether you need a detailed audit and assessment of your brand status, want to revisit your purpose or need to research your competitive brand positioning, we have the consultancy skills to support you.

We believe your brand performance is enhanced if the foundations are carefully built.

Brand audit + analysis
Brand mapping
Brand research
Market + competitor review
Strategic branding
Fit with business strategy
Vision + purpose
Brand modelling

Mergers & Acquisitions Branding Specialists

The branding needs when mergers or acquisitions take place is different for each individual situation. We are expert in this area and stand independent and objective. This type of change needs a clear strategy, a detailed plan and strong project management.

Brand sits alongside operational, IT and other business critical issues in the M&A journey. We find the best fit for your company.

Brand Roadmap + Planning
Project management
Staff surveys
Management interviews
Market context research
Brand naming, if needed
Brand architecture design
Strategic branding

Rebranding Experts

At Luna all of our rebranding projects are strategy-led, creative execution comes at the end of the process. We utilise a proven methodology to gain detailed understanding, specify the strategy for the chosen route and design the brand creative and implementation. Always in that order.

Your rebrand must have a clear business rationale, don't do it simply as a creative refresh.

Brand research + discovery
Concept ideas to chosen route
Brand naming, if required
Strategic definition
Identity design
Detailed brand manual
Relaunch planning
Market implementation

Long term branding

Too often B2B brands over rely on digital campaign marketing to develop business. We believe that long term brand development is essential in the mix to avoid mixed messaging and potential market confusion.

Strong B2B brands have a long term strategy underpinning all marketing activity

Brand MasterPlan
Brand building
LT brand development
Positioning strategy + repositioning
Product branding
Market entry strategy
Strategic branding
Brand Structure