CORPORATE M&A REBRANDING

On the surface the process to rebrand an acquisition so that they trade using your brand name and identity feels straightforward. It's just a name change after all. However, the reality is far from easy, which you will know if you have lived through the process. The potential disruption to staff morale, client perceptions and market acceptance can be highly significant. Our work in this area involves detailed research, strategy, planning and project management to ensure that a seamless transition is achieved. You know it's worked if the team are happy, clients barely notice and the market sees it as logical. M&A rebranding strategies and post-merger integration cannot be left to chance. They need to be clearly defined and efficiently managed through to the relaunch into your key markets. That's where we come in, as M&A specialists who know what's needed and are highly experienced in the definition of strategy, planning of key phases and the delivery of all aspects of the rebranding project.

This second type of M&A rebranding fits the classic rebrand model so prevalent across B2B markets. Rather than rebranding to address market issues, competitive pressure or weak positioning, in this case for mergers & acquisitions, the driver is organisational change that leads to a comprehensive rebranding. It is where our two main services cross-over and we are able to bring vast expertise in the field of rebrands to the table. The core principle applies in that the change has to be based on a detailed market and competitive understanding, consideration of alternative brand concepts, creation of a forward-looking brand strategy and design of a new brand identity and positioning perfectly aligned with the entity that has been created by the M&A activity. Nothing is left to chance. It is not done for effect, it is done to achieve the best possible staff, customer and marketplace response. If this is your direction we can consult, strategise and deliver the full rebranding project to launch.