B2B BRAND CONSULTING
When you want a fresh perspective on your branding from highly experienced brand strategy consultants
Independent, expert brand strategy consultants
We can stand outside the organisation, unblinkered by preconceptions to provide a fresh perspective, objective assessment and clear strategy that will enhance your B2B branding.
Luna undertake the brand research and discovery that forms the basis of informed thinking. Do the brand mapping and develop concepts to test alternative routes and through discussion agree the strategic pathway that best fits your situation.
Brand strategists and consultants that can advise and guide you through the intricacy of the strategic brand process and define a fresh brand strategy that will help you achieve your business goals.
We add value best when there is complexity, challenge and ambition.
As brand strategists our consultancy work follows a thorough process of discovery, mapping and strategic thinking to ensure the best outcomes for our clients' brand projects. We love a good challenge and are happy to deal with complex business issues, across multiple audiences and product / service sectors. We are also highly experienced working on brand projects in international markets, as well as here in the UK.
HAVE A BRAND ISSUE?
Brand Modelling
A Baseline Reference
Visibility
Understand how well known your brand is in the target market. Assess the maximum achievable level of visibility.
Perception
Variability between how you want to be perceived and how key clients / prospects actually perceive your brand.
Consistency
Audit of brand implementation to assess how consistently your brand is communicated in marcomms + by your team.
Impact
How effective is your branding in making a definable impact, relative to your business goals and competitive benchmarks.
Brand Strategy Case Study:
SKR Lighting
Luna work closely with Neil Skinner, Director at SKR Lighting, to reassess the market positioning of the business and better reflect their business ethos and competitive advantage. As a specialist business operating in the UK and across key EMEA markets on major lighting design projects, they needed their brand strategy to capture their full capability.