Brand Building Project

SKR Lighting Design

Brand strategy and building project
for international Lighting Design business

Project Overview

Luna work alongside SKR Lighting owner, Neil Skinner, to help develop a long term brand positioning to build brand visibility and appeal. SKR is a well established, niche business that operates across Europe and the Middle East. Their vision is to merge nature, art, and science. Blending technical and emotional creativity to create stunning – yet functional – art to bring structures and spaces to life through lighting design.


Lighting design


UK + Ireland

Services Provided

Strategy + direction

Brand guidance

Website mockups

Brand consulting

Lighting design Florence, Italy


Business Objectives

The business experience stretches back almost three decades working on architectural and multimedia lighting projects in Ireland, the UK, and internationally. SKR provide a whole range of lighting design services from small private residential extensions to huge shopping malls, as well as consultancy for planning applications and environmental compliance. The objective of the branding work was to increase awareness of the business capability and add a stronger element of character.

Luna provide the depth of brand expertise and support that we needed. It was clear that a lot of what makes SKR successful was hidden away and we needed to be more confident in our branding and positioning to shout about who we really are and what we can deliver for our clients.

Neil Skinner

Director and Founder

What Did We Do?

Our primary role was as brand consultants. Neil wanted to reposition his business to accurately reflect the depth of experience and creativity that they can deliver. A good illustration of the issue being addressed was the previous website, which contained multiple project examples but very little in terms of brand character, story, style or positioning.

We worked on the brand thinking to develop a fresh new approach, capturing the spirit and ethos of the SKR business.

This was then developed into a set of detailed web layouts and mockups to specify how the branding should be presented. A trusted web developer was used to build the site using our detailed brand guidelines.

Deliverables Achieved

Following the successful relaunch of the website platform in 2022, Luna continue to work alongside SKR to support them with strategic brand building advice and support. The business is growing rapidly as a result of a far more coherent and relevant brand strategy that is engaging prospects and presenting SKR in the best possible light (pun intended, it had to be done!)

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What’s Possible For Your Brand?

If you want to talk about the brand strategy and long term brand development opportunities to build value for your business, please make contact. We always love to talk brand!

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