Our brand work split into two distinct phases. First we conducted a Brand Audit to review their positioning and to understand the misalignment issues and key changes that needed to be made. We focused on the pleasure derived from your garden rather than the garden design itself. Most competitors want to show you the great work they have done. OGD needed to focus on how it made their customers feel and how much enjoyment they would have. They were also underplaying the full capability they had with both design and landscaping in-house with their extensive team, which few others could match. But most importantly it was the values they held that needed to come through.

Secondly, we designed and built a new branded website to capture this new brand positioning. We developed this brand promise to capture the effect gardens have which is fundamental to Sheena's ethos:

'A great garden touches all your senses'

The existing logo worked well and so we concentrated on the brand style, look & feel and character of the brand. The warmth, character and quality of the business was captured with a visual style designed to appeal to their primary audience.