M&A BRAND PROJECT
Market repositioning &
that led to them being purchased
Specialists in Advanced Technology Testing
Following Luna's work supporting their long term brand strategy development, RN Electronics Ltd is now part of the Kiwa UK Group, a TIC company. Kiwa are an independent, impartial global leader in Testing, Inspection and Certification. Clearly, the operational capability of a business like RN is critical in any decision for a purchaser, but the market visibility and brand positioning is equally important.
I am so pleased with our re-branding! It absolutely reflects the ethics and future direction we wish to take the business."
Sarah Allen-StevensBusiness owner
What Did We Do?
At the outset we conducted a Brand Audit and created a long term brand strategy. This addressed the need to appeal to larger, corporate clients by changing their visual styling/imagery, brand story and key messaging.
With the strategic foundations in place we developed key brand marketing assets to reinforce the strategy, including: logo design, digital brochure, product branding key services; trade adverts and exhibition stands. Luna supported them in building their company brand up until they were acquired by Kiwa in 2022.
The RN brand credibility and relevance increased dramatically in the period we worked with them. They secured a number of larger corporate clients and developed a role in the 5G and advanced technology marketplace. Our work on brand building was applied consistently over time leading to their acquisition. Now they operate as an important member of the Kiwa Group.
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What’s Possible For Your Brand?
We approach every new brand project as bespoke. The business and market context is different for every client project and we tailor each one to reflect this. Our branding capability ensures that your brand is built on rock solid foundations which allows the marketing campaign activity that follows to be more effective.
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