Project Case Study
Wicklesham
Brand development and rebranding project for distinctive Commercial Offices business
Project Overview
Website
Industry
Commercial Properties
Location
Oxfordshire
Services Provided
Brand Strategy
Rebranding
Website
Visual Identity
Brand Assets
OFFICES
Business Objectives
This is a special location in the Oxfordshire countryside with an equally forward thinking business strategy. We needed to make sure the business had a long term brand development strategy to reflect its core essence, which we believed had been previously suppressed with a neutral branding.
Luna worked with Wicklesham on a full rebrand to more clearly reflect their positioning, identity and strategic goals. They needed to more accurately reflect their strapline, "The Working Environment for Business."
I am so pleased with our rebranding! It absolutely reflects the ethics and future direction we wish to take the business."
Sarah Allen-Stevens
Business ownerWhat Did We Do?
Wicklesham enlisted our help to create a long term brand strategy and to handle the rebranding which included design + build of a branded website, logo design and key brand assets, a detailed brand manual, digital brochure, stationery and advertising design.
The new website, complete with a bespoke design, is an important brand platform for the business, with Luna working on the brand story and key messaging, as well as organising photography to capture the spirit of the site and the brand personality.
Deliverables Achieved
This work is not a numbers game. Wicklesham has a loyal client base who value the amazing location and facilities. The branding is about reflecting the essence of what makes it special, so that when offices become available they attract the ideal audience.
It is also important that the branding is future-proofed as office needs change. This aspect was built into the brand strategy.
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What’s Possible For Your Brand?
We approach every new brand project as bespoke. The business and market context is different for every client project and we tailor each one to reflect this. Our branding capability ensures that your brand is built on rock solid foundations which allows the marketing campaign activity that follows to be more effective.
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