Project Case Study
Rebranding + positioning project for dynamic UK Chartered Accountants
We started working with Ridgefield in 2018 when we were asked to look at rebranding the business to better reflect the young, dynamic team. The other challenge was to create a new brand that gave them a brand personality and different approach to mainstream accountancy practices. The working relationship continues with a major upgrade of their branded website, launched in 2022.
"We have worked closely with Luna on the long term strategy for our brand. It was important that it would remain relevant as our business expanded and developed over time."
Simon ThomasManaging Director, Ridgefield Consulting
What Did We Do?
The playful use of the speech mark and full stop within the RC lettering, gives the branding an approachable and open feel that captures the style of the business. Although they decided to use a web agency initially, Ridgefield subsequently came back to Luna to apply the brand positioning and creative to a new branded Wordpress website.
This is an exciting phrase in the development of the business, but their success is no longer defined purely by turnover figures or client portfolio numbers. Instead, they measure themselves against staff retention, client retention, reputation and the ability to demonstrate how they are unique amongst their competitors. Luna's support in brand development makes a key contribution to these measures.
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What’s Possible For Your Brand?
We approach every new brand project as bespoke. The business and market context is different for every client project and we tailor each one to reflect this. Our branding capability ensures that your brand is built on rock solid foundations which allows the marketing campaign activity that follows to be more effective.
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