Ensuring your brand is consistent, impactful and authentic over the years is a skill
Supporting long term brand building
Many B2B companies become focused on the annual marketing and sales plan, losing sight of the long term development of their brand. We work alongside the marketing team and campaign-focused agencies to consistently and strategically develop your company brand over a 5 year+ timescale, building value, visibility and credibility.
Core to much of our Brand Developent work is the repositioning of company brands that have become misaligned over time. This is most evident on company websites that have not kept pace with the evolution of the business.
The third arm of our work is creating and developing Product Brands to target and launch into new markets, or to give specific service or product offers substance and credibility.
Long term strategic brand development
Brands need a clear direction and structure
We provide an extra dimension to the long term viability of your brand and, as a consequence, to the success of your company. As brand strategists we can step away from the operational pressures you deal with to give both an honest appraisal of your brand and develop a long term Brand MasterPlan (more details below.)
LT Brand Development
Re-aligning your brand
Preparing for new markets
Brand Development Case Study: Wicklesham Commercial Properties
Our work with Wicklesham Commercial Properties has a solid, long term strategic foundation. Before undertaking their rebranding we completed a brand review and put the strategy in place.
We approach every new brand project as bespoke. The business and market context is different for every client project and we tailor each one to reflect this. Our branding capability ensures that your brand is built on rock solid foundations which allows the marketing campaign activity that follows to be more effective.