Brand Thinking

Building brands means being tuned into people’s aspirations because brands that are aspirational win loyalty, premium and appeal.  Great brands fire people’s hopes and ambitions and these aspirations fuel their choices. You might think this only applies to consumer branding but B2B branding is not done to entities and buildings, it is focused on reaching through to key decision makers

Strong brand positioning can have a significant impact on the long term success of your business. Getting it right can be hard, but it’s also crucial. Recognising and dealing with your brand going out of alignment is part of this process. There is a common misconception in business that your company brand is a constant. Somehow it stays alongside your

A product needs branding the same as a company does, but there are distinct differences in how to develop product brands. This branding should be unique to the product while also tying it in with the wider brand around it, this leads to product branding being somewhat of a tightrope walk between making the brand unique and making the brand