News, Articles & Videos
This part of our site gives you a collection of articles, posts and videos with one common theme. They are all about branding. We hope you find them fun, interesting and informative.
Category: Brand Building
This category within our Brand Thinking section is focused on Brand Building and long term development. It’s a core Luna service area and you will find a selection of articles and posts to read here.
Product Branding Differences
February 15, 2023
A product needs branding the same as a company does, but there are distinct differences in how to develop product brands. This branding should be unique to the product while also tying it in with the wider brand around it, this leads to product branding being somewhat of a tightrope walk between making the brand unique and making the brand
Brand positioning misalignment
January 18, 2023
Strong brand positioning can have a significant impact on the long term success of your business. Getting it right can be hard, but it’s also crucial. Recognising and dealing with your brand going out of alignment is part of this process. There is a common misconception in business that your company brand is a constant. Somehow it stays alongside your
Business brand building is long term
January 12, 2023
Building brands means being tuned into people’s aspirations because brands that are aspirational win loyalty, premium and appeal. Great brands fire people’s hopes and ambitions and these aspirations fuel their choices. You might think this only applies to consumer branding but B2B branding is not done to entities and buildings, it is focused on reaching through to key decision makers