Brand Thinking

From experience one of the essentials in mergers and acquisitions (M&A) rebranding is to have a RoadMap with clear mapping of what must be done to make the whole process seamless and avoid unnecessary disruption to existing client business, or any negativity in market perceptions as a direct result of your changes. The following checklist should give you some useful

Here are the main reasons why rebranding is so important for mergers and acquisitions (M&A) and a checklist of the guiding principles to follow. M&A rebranding plays a crucial role for many reasons, but each has to be focused on maximising the value and success of the newly formed entity. The following list is focused on a full rebranding that

There is no universal brand strategy that applies in all B2B company acquisitions. Developing a branding strategy for acquisitions can be straightforward, if a process based on previous successful acquisitions is already in place, but at the other end of the spectrum it can be complex, especially if it is somewhat of an afterthought when the dust settles after the

Brand integration in the M&A market takes time and attention, it doesn’t just happen. Despite the apparent simplicity of a business integrating their acquisition into the corporate brand, the reality is far more complex than it appears on the surface. From a brand perspective there is a triangle of communication that needs addressing. The three points of the triangle are: first,

Many companies set a strategic goal to develop the business to an optimum level and then sell the company and realise their asset. However, it is often forgotten that the external perception of potential purchasers can be greatly enhanced through branding. Not only are they more likely to be attracted if the branding is strong but the sale value can