Brand Thinking

Brand integration in the M&A market takes time and attention, it doesn’t just happen. Despite the apparent simplicity of a business integrating their acquisition into the corporate brand, the reality is far more complex than it appears on the surface. From a brand perspective there is a triangle of communication that needs addressing. The three points of the triangle are: first,

Many companies set a strategic goal to develop the business to an optimum level and then sell the company and realise their asset. However, it is often forgotten that the external perception of potential purchasers can be greatly enhanced through branding. Not only are they more likely to be attracted if the branding is strong but the sale value can