News, Articles & Videos
This part of our site gives you a collection of articles, posts and videos with one common theme. They are all about branding. We hope you find them fun, interesting and informative.
Category: M+A Branding
This category within our Brand Thinking section is focused on Mergers & Acquisitions. One of our primary services at Luna. Hope you find the articles interesting and helpful.
M&A seamless brand integration
January 16, 2023
Brand integration in the M&A market takes time and attention, it doesn’t just happen. Despite the apparent simplicity of a business integrating their acquisition into the corporate brand, the reality is far more complex than it appears on the surface. From a brand perspective there is a triangle of communication that needs addressing. The three points of the triangle are: first,
Preparing to be acquired
November 29, 2022
Many companies set a strategic goal to develop the business to an optimum level and then sell the company and realise their asset. However, it is often forgotten that the external perception of potential purchasers can be greatly enhanced through branding. Not only are they more likely to be attracted if the branding is strong but the sale value can