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Brand Thinking

News, Articles & Videos

This part of our site gives you a collection of articles, posts and videos with one common theme. They are all about branding. We hope you find them fun, interesting and informative.

Category: Iconic Brands

This category within our Brand Thinking section is focused on Iconic Brands. At Luna we love to be surrounded and be inspired by great brands. This out opportunity to pay homage to them. Hope you enjoy the read.

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Strategic Branding

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Iconic Brands: Coca-Cola

January 18, 2023

For the second post in the Luna series: Iconic Brands: Why Are They So Good? We are taking a look at Coca-Cola, a brand with similar strength and heritage to Guinness in the first instalment of the series but for soft drinks rather than alcohol (they won’t all be drinks, we promise!) This is the story of how one brand

Brand love: IKEA

January 10, 2023

The following article was written by Luna MD Alun Williams for Energy PR and appears on their Brand Love website Link to Brand Love Website The very best brands are multi-dimensional: combining a highly believable and engaging brand story; a clear, distinct and consistent brand style and identity; a marketplace positioning that sets them apart from their main competitors; topped off

Iconic Brands: Guinness

November 22, 2022

This is the first post in the Luna Series: Iconic Brands: Why Are They So Good? We cover Guinness, the well-known, intensely Irish and unique black stuff. If you visit the Luna office, you can see immediately that we love the Guinness brand. Yes, we do have a desire to collect brand memorabilia for the office to inspire us when we do

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