Brand Thinking

When is the right time to rebrand ourselves as an agency that specialises in rebranding? Now that is a tough one! It’s the classic tradesman who never gets around to his own home, too busy doing client work. So, we are eight years down the line and decided last Summer that we really need to allocate time to the Luna

We stayed office based because it works for us, fits our approach and keeps the wheels turning. But done in our own style! Covid had a significant impact on the brand agency working environment and, of course, all creative agencies. Working from home went from absconding from work to a recognised method of getting things done. Some agencies have gone

Our rule at Luna is that no design starts until the thinking is done and a strategy defined. Haste in branding is dangerous. Let’s be clear, one of our pet hates is listening to a business person talk about the need for a new website, wanting a logo redesigned or new signage produced – with no reference to the strategy

You won’t believe the amount of soul searching that has gone into the simple question of are we branding consultants or are we a branding agency? The short answer is that we are both. Given that we advise companies on how to position themselves there is a beautiful irony here. The difficulty stems from the fact that we do operate