Brand Thinking

From experience one of the essentials in mergers and acquisitions (M&A) rebranding is to have a RoadMap with clear mapping of what must be done to make the whole process seamless and avoid unnecessary disruption to existing client business, or any negativity in market perceptions as a direct result of your changes. The following checklist should give you some useful

Rebranding is only necessary if and when your business can continue to compete in a constantly evolving market, and you are supporting clear business goals. Here are some tips for how to decide if you should be looking seriously at a business rebrand. Critique your current brand and how it aligns with your market and against key competitors. One of

By its nature rebranding is only necessary where there is a need for significant change. That is where your brand is failing, has a poor perception or where major change is demanded.  We aim to give you a feel for the best rebranding strategy start point, deciding whether to go ahead and being crystal clear on what matters most in

When is the right time to rebrand ourselves as an agency that specialises in rebranding? Now that is a tough one! It’s the classic tradesman who never gets around to his own home, too busy doing client work. So, we are eight years down the line and decided last Summer that we really need to allocate time to the Luna

Rebranding is a much misunderstood and maligned term. When done properly it can be a game changer for your business growth but at the other end of the scale it can be pointless. Despite being synonymous with logo redesign a successful rebrand may actually leave the logo untouched. Logo is just one element of the many dimensions of a brand